revolutionizing the designer clothing experience one booking at a time
Style Carousel is the Netfix of luxury style where women can sustainably book, buy and prelove clothing on-demand
Humanity produces over 92 million tonnes of fashion waste every year.
Style Carousel is committed to changing this.
Our curated marketplace brings together small boutiques, local designers, and big brands to offer women a circular style experience. Women can discover and book a world of new styles every day while living luxuriously without compromising the planet.
where some see waste, we see opportunity for change
In a city known for opulence, wearing the same dress twice can be a major fashion faux pas. A staggering 39% of Hong Kongers throw away their clothes after wearing them just once.
This wasteful reality was ever-present for the founding team of Style Carousel who worked in the city's finance and banking industry. Surrounded by successful women with endless occasions to attend, overflowing designer closets, yet nothing to wear - they decided there simply had to be a better way.
When everyone else saw waste and nothing to wear, the team saw an opportunity to lend their expertise in finance and technology to brands and boutiques keen to make a change. And together create the ultimate designer closet that is convenient, environmentally friendly and fits the lifestyle of a modern woman.
our style is how we say who we are, without having to speak
We believe that people will come together to further sustainability when given the opportunity and that the world will be a better place for it.
Our strength as a company lies in our unique specialities coming together to skillfully operate as one mind. This takes humility, compromise and an awareness of others.
Being yare, aware and flexible is a part of our DNA. This helps us ensure we’re pushing to produce leading innovations and be the change to come.
We are lifelong learners. We strive to improve ourselves while sharing our learnings with our community along the way.
We aim to elevate our customer's perception of circular fashion with a delightfully premium experience.