About - Hong Kong's Sustainable Style Booking Platform - Style Carousel

revolutionizing the designer clothing experience one booking at a time

Style Carousel is the Netfix of luxury style where women can sustainably book clothing on-demand

booking journey

connected

Style Carousel's marketplace connects women with their favourite brands, boutiques and local designers.

circular

We work with verified lenders who share our vision and commitment to improve sustainability performance by prolonging the life of garments, bags and accessories.

purposeful

What drives us is our purpose to reduce the environmental impact of fashion on the planet.

curated

StylePass is an all-access designer fashion experience that enables members to book from thousands of curated styles for an exclusive price.

where some see waste, we see opportunity

In a city known for opulence, wearing the same dress twice can be a major fashion faux pas. A staggering 39% of Hong Kongers throw away their clothes after wearing them just once.

This wasteful reality was ever-present for the founding team of Style Carousel who worked in the city's finance and banking industry. Surrounded by successful women with endless occasions to attend, overflowing designer closets, yet nothing to wear, they decided there simply had to be a better way.

When everyone else saw waste and nothing to wear, the team saw an opportunity to create the ultimate designer closet that is convenient, is environmentally friendly and fits the lifestyle of a modern woman.

our style is how we say who we are, without having to speak

sustain

We believe that people will come together to further sustainability when given the opportunity and that the world will be a better place for it. 

together

Our strength as a company lies in our unique specialities coming together to skillfully operate as one mind. This takes humility, compromise and an awareness of others.

yare

Being yare, aware and flexible is a part of our DNA. This helps us ensure we’re pushing to produce leading innovations and be the change to come.

learn

We are lifelong learners. We strive to improve ourselves while sharing our learnings with our community along the way.  

elevate

We aim to elevate our customer's perception of circular fashion with a delightfully premium experience.