TH&TH, abbreviation of “To Have and To Hold”, is a brideswear and occasion wear brand created by three best friends: Louie, Kitty and Ping. They met on the first day of their fashion design degree and it was like magic - they knew two things for sure: that they wanted to be friends, and they wanted to create their own brand. After graduation, they each spent several years honing their craft in their specialist areas, including design, production, and commerce.
In 2014, Louie was planning her wedding and having trouble finding the perfect bridesmaid dresses! She called her two best friends, Kitty and Ping, and the three of them got to work on creating the bridesmaid dresses of Louie’s dreams. They sourced fabrics, lace, sketched designs, and brought the dresses to life for Louie’s wedding. Shortly after, a bridal magazine found their pictures on social media and asked, “which brand made these incredible bridesmaid dresses?”, and TH&TH was officially born.
TH&TH are always striving towards a more sustainable business. They recycle all waste where possible and can now proudly say they solely ship all of production by sea. Additionally, TH&TH are slowly removing all single use non recyclable plastic from their supply chain and committed to their mission of sourcing recycled polyester (a material that large brands typically monopolise).
We spoke a little to Ping Nong, Co-founder and Creative Director of TH&TH, about their brand and values.
How does TH&TH contribute to sustainability?
We are committed to enhancing our sustainability and continually advancing towards a more eco-conscious business. Our collaborations with factories that prioritise sustainability and uphold transparent, environmentally responsible practices underline this commitment. We are currently exploring the development of a new collection using recycled polyester, showcasing our dedication to recycling and reducing waste. In addition, we actively encourage our customers to re-wear our dresses beyond wedding occasions and embrace their versatility for various events. Our most recent [and] especially thrilling initiative has been the recent transition to eco-friendly packaging materials, which we are thrilled and super proud of.
How would you describe the TH&TH woman?
A woman who has a strong sense of personal style. We design dresses that make our customer feel beautiful and special, so we’ve always celebrated designs which will stand the test of time
Describe the brand in 3 words:
Timeless, Classic and Elegant
Tell us a bit about your favourite piece we have at Style Carousel:
Bardot 2.0 is one of our favourite dresses of all time. Elegant and glamorous, the Bardot dress is a show-stopping off-the-shoulder design, showcasing vintage glamour. It is made from beautiful soft tulle and features a structured bodice , adding to its elegant and sophisticated appeal. It’s our most versatile dress that can be worn multiple ways, allows bridesmaids to customize their look and find a style that suits them best.
What's the best piece of advice you've been given?
Believe in yourself, always trust your instincts.
When did you first realize fashion was the industry you wanted to work in?
I always knew I wanted to follow a career that I was passionate about and have always been creative ever since I was a young girl. I love being surrounded by like minded individuals on a daily basis creating, collaborating, developing dresses that I truly love and am obsessed with. I wake up every day feeling very lucky that I get to design and create clothes that empower women and make them feel beautiful in what they are wearing.
What is the best thing about your work?
Being able to work with my two best friends creating a brand and dresses that we are equally obsessed with. We bounce ideas around with each other, celebrate the highs and pick each other up when there are lows.
How do you go about creating a collection? Where do you get your inspiration from?
I always have our brides and their wedding day in mind when designing. Our brides consistently choose sophisticated and effortlessly elegant visions for their big day, regardless of whether it's an intimate town hall or a grand ballroom affair. Our aesthetic caters to all types of celebrations, as we are dedicated to rekindling the excitement of dressing up for life's significant moments, and our brides share this passion wholeheartedly. It is crucial for us to create gowns that flatter different body types and complement the bride's elegance and prestige, rather than compete or overshadow. Our focus is on synergy between the bridal gown's quality and vision. Each dress is made from high-quality fabric and meticulously crafted to ensure it can be worn repeatedly for various occasions. The brand's essential message is to eliminate the notion that bridal wear is exclusively for a wedding day.
Is there anything exciting in the pipeline for TH&TH that you can tell us about? If not, a hint?!
After what's been a roller coaster few years with Covid we have been lucky enough to grow and forge exciting partnerships with numerous brands and companies along the way, with Style Carousel being one of our latest and most exciting! We are looking forward to further growth in Hong Kong, expansion in Asia and new markets as well as the ongoing creation of new collections and introducing new product lines, so watch this space! Lots of exciting things to come!
Check out TH&TH's collection on Style Carousel here.