CIRCULAR SHOPPING: WHY RENTAL?
Rental is now a la mode. It gives women the freedom to be creative with their look and wear what they want to wear, not what they have to commit to wearing multiple times. It takes the pressure out of shopping and puts the fun into personal styling. Think of it as a fashion version of a one-night stand – all the fun, none of the commitment.
Leading influencers are regularly relying more on dress rental and bag hire for events and everyday, as everything will be immortalized on social media, content must always be fresh. Their wardrobes will often be overflowing already, so circular shopping is the best way to enjoy the piece, without having to give it home.