Valentino and Saint Laurent, last minute sustainable style for less

STOP CONSUMING, START EXPERIENCING

The biggest reason to rent that people don’t talk about...

We all know how great rental is for our wallets, the environment and finding that last minute dress. But no one talks about the designers. Designers are at the very base of the triangle of the industry – the foundation and creative source of everything we consume. If we change how we consume, we give these artists more creative license.

In fast fashion it doesn’t matter how talented or ingenious you are as a designer, the end product will be adapted and altered for profitability based on consumer demand. Our demand has largely been only through the linear retail model. What is it that people want? Constantly new styles for cheap. The rise of social media means there’s even more reason to wear pieces just once, and the quality often means you wouldn’t want to re-wear it anyway. And you can see how this vicious circle is put into motion.

THE MASS MARKET APPEAL vs CRAFTSMANSHIP AND INTEGRITY

Will circular fashion be enough to compete with the need for brands to appeal to the mass market?

MAKING IT POSSIBLE FOR DESIGNERS TO DESIGN ONCE AGAIN WITHOUT THE PRESSURE OF MASS MARKETING

Designs will be neutralized for commerciality and maximum market appeal, fabrics will be changed out for something cheaper to provide bigger margins, and production will be rushed to try and keep up with our insatiable appetite for newness. Craftsmanship and integrity go out the window, but at least we get our dress that looks a bit like a Valentino for a fraction of the price, which we wear once and chuck, before embarking on our next fashion kill.

Can we actually wear Valentino and Saint Laurent, for a price that we and the environment can afford?

What if we could actually wear that Valentino, for a price that both us and the environment could afford? With a switch to rental designers can design again without the constraints of fast fashion. The pieces they create will live the life they deserve, being enjoyed by women time and time again, rather than living out their life in the back of someone’s closet. This should also give consumers the opportunity to purchase more investment basics. As less money is wasted, more can be spent on that one Saint Laurent jacket to last a lifetime instead of a quick Zara fix.

SHOPPING ALTERNATIVES

Leading industry insiders have expressed that fashion should be more about experiencing than consuming. And doesn’t everyone have a better experience when design is inspired, craftsmanship immaculate, and fabric is flawless?

How to experience fashion with rental, book looks from Valentino to Saint Laurent

Style Carousel makes designer style simple, convenient and sustainable

VALENTINO + SAINT LAURENT FOR LESS